Sundar Pichai, head of android and chrome recently gave us a sneak peak of android one, a partner program between google and manufacturers such as Micromax,spice and Karbonn. Google will provide direct OTA updates to phones which come under the android one program. Aimed at developing markets, Google essentially has a remote control over these manufacturers (Manmohan singh --> Sonia Gandhi). lel.
Pichai claimed that the phones will cost around 100 USD which is a remarkable feat, he also stressed that users will be able to delete preloaded apps which they don't like contrary to some other bigger manufacturers (hint: galaxy).
With google focusing on India centric features such as dual sim card, google has got it spot on but none other features were detailed. It is rumored that these phones will run on on MediaTek chipsets, the chipset manufacturer haf featured on almost all of micromax's smartphones.My remote control statement was a bit harsh because it is actually a win-win situation, most of the Indian manufacturers essentially rebrand other phones usually made by other Chinese companies like ZTE etc. and have a history of irregular updates with most of the times the phone being stuck on the same android version it shipped with.
Pichai claimed that the phones will cost around 100 USD which is a remarkable feat, he also stressed that users will be able to delete preloaded apps which they don't like contrary to some other bigger manufacturers (hint: galaxy).
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| image courtesy The Verge Enticing! |
But Xioami is here to spoil the party with rumors suggesting a july launch the chinese company has the products to shake up the Indian smartphone market in an even bigger way the Moto G and the Moto E. With the Xioami Mi3 rumored to be priced about 15,000 Rs. it definitely aces the Moto G and surprisingly matches htc one m8 and the galaxy S5 in terms of hardware. (Yes you read that right) The Xioami Red Mi which will be priced around 8000 Rs. introduces an HD 720p screen in this price segment never seen before in the Indian market.
Running its own Custom MiUI ROM based on Android, Xioami is known to 'copy' apples design philosopy in many ways in its custom rom be it animations or folder but one point to note is that the company more or less does it right.
The Indian smartphone market is up for grabs and i predict either android one based smartphones or xioami winning the battle (Sorry Nokia X, half the price and I still wont buy you). The Indian consumer is very sensitive to the price and always demands the best of specifications where Xioami will most probably ace android one based smartphones with its unique business model which helps it cut costs but android one will ensure faster updates directly from google. Competition is amazing!
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